Reef Denim
In the Fall of 2005 we launched a denim program which was super fun to execute. My graphics and copy for the denim story ended up winning a Print Magazine Copy Award. All thanks to the great communication between marketing and design departments. I was brought onboard by REEF to initiate the apparel program in 2003. Working with a small team we launched in Spring 2004 with a complete line of Boardshorts, Walkshorts, Knit and Woven Tops including Tees and Headwear along with bags. We (both apparel and footwear) achieved some phenomenal growth in a very short space of time which ended up with VF corp buying the brand.