Reef Boardshorts

I was brought onboard by REEF to initiate the apparel program in 2003. Working with a small team we launched in Spring 2004 with a complete line of Boardshorts, Walkshorts, Knit and Woven Tops including Tees and Headwear along with bags. We (both apparel and footwear) achieved some phenomenal growth in a very short space of time which ended up with VF corp buying the brand.

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